... they work to understand the project scope that they are delivering. They participate in design discussions and shape products being developed. I have no hesitation in recommending them to other organizations requiring outsourced development resources.

Paul Lees (testimonial on custom software programming performed for ViewsCast Ltd.)

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Contextual Consumer Landscape is just one of projects the developers of offshore software development firm CODE Consulting are working on right now.

CCL is the 'next generation' in usage and attitude, and segmentation studies, in market research. It is based on Censydiam and the consumer need segments identified in the model. It is designed to answer the core marketing questions of 'Who', 'What', 'Where', 'When' and the crucial question of 'Why?'

In other words, CCL measures both practices, awareness and intentions around products and brands as well as needs and motivations and how well those brands meet them.

This fascinating tool incorporates a sophisticated yet intuitive software analysis platform which is a far cry from a static display of numbers or graphs - it's a fully interactive analysis tool based on the primary concepts of what drives human behaviour.

CCL delivers insight into consumer's head, heart and gut and provides actionable points that can be used to appeal to the various sets of motivations.

By outsourcing software development to CODE Consulting, the customer achieved improvements in product quality while keeping the cost low.

View portfolio of custom software programming projects...